Proceedings of the First Park Naturalists’ Training Conference, November 1 to 30, 1929
ANNOUNCEMENTS, PROGRAMS, POSTERS, ETC.
By C. A. Harwell
The park naturalist is responsible for making a schedule of all educational activities to be carried on by his department. The schedule is the connecting link between personnel and programs. It should be well planned. A good program needs to be more than planned. It needs to be “put over” to park visitors. Here the park naturalist must function as director of a sales campaign. Perhaps the staff themselves are the first ones to be convinced regarding some service projected. A careful program of advertising must be worked out. The park naturalist needs ingenuity to produce attractive yet accurate announcements and publications necessary. Typewriter, mimeograph, inks and materials for making posters are essentials. Access to a printing plant is desirable. The following represent some of the material to be presented:
- A schedule covering the regular trips, lectures, Museum hours and other service should be made in advance for the entire summer and posted at all points where such information would be desirable.
- A weekly schedule for staff, noting special features and variations from the season schedule is essential.
- A weekly announcement of service in attractive setup for interested park visitors is desirable. These should be handed to visitors at checking stations and should be marked “take one” at all information desks.
- Posters for bulletin boards, hotels, camps and museum display setting forth some particular service from time to time are most desirable. Photographs of activities with suitable titles and inscriptions make good posters.
Whatever we put out needs to be carefully done. Our work is judged by the way we advertise it. Time should be set aside for this important work. Bulletin boards must be kept up to date and all notices circulated systematically and regularly.