Larry Smith

No, they retired him.

We got a lot of Johnny Horizon stuff—comic books and posters that came into the park during that period. Boy, he was a real Mark Trail person (34). But I remember when that first started showing up on a few things, it was designed for Parkscape USA. It was the after-runner of Mission 66. So they came up with Parkscape. And that was the symbol.

They could get more funding for the expansion of the system?

Mission 66 ran out and so Hartzog’s idea with Parkscape was to have a program that was kind of non-ending. They weren’t going to put a date on the end of it. He went to a good buddy of his on Madison Avenue to come up with a symbol. So he came up with interlocking triangles. I remember the memo when it came out. It said “At no time ever, will this replace the arrowhead as the official Park Service emblem.” And within three or four years, it started showing up. That’s when they had those clubbed hands, you get the same thing, it looks like an Allstate ad (36). It was horrible for the Interior Department, the interlocking triangles. They dumped all the arrowhead stationary with the buffalo and the arrowhead on it. Then the brochure started coming out with inter-locking triangles on it. Slowly, it started moving. Then they decided they were going to go to the patch and do away with the arrowhead completely. That year, if you bought any uniform, you got it without anything on it. There was no patch.

Because they weren’t sure?

Right, the uniform makers wouldn’t take a chance on it so they just sent them blank. You’d sometimes get the patch, but usually the park had its own supply of patches. They went a whole year or two there with shirts with no patch on it. You didn’t have to take yours off, but they weren’t selling any with any on them. That whole period in the middle ‘seventies there was a lot of this back and forth, where people didn’t really know what they wanted for a park. Everything was being stylized, giving up the old values, painting over woodwork, whatever. The field just starting screaming about this arrowhead business, because the arrowhead had been designed from the field in about ’52 or ’53. Prior to that, all they had was the round circle with the Sequoia tree on it.